(I have always wanted to refrain from talking about my upcoming wedding, but the things I wanna talk about evolve around me when I am working on the preparations. I hope I won't flood the blog with soapy wedding stuff. Enough the links)
Since the big day is drawing near, and what's more, the Year End Sale is still on high tide, En. Tunang and I made a series of shopping exercise. From Pavilion to Suria KLCC to Jalan TAR. From surveying and deciding what to buy, and the next few days were just buying-the-things-we-have-spotted, and we did a good job adhering to our allocation. It was fun to go shopping, I seriously can not deny that. But what I am more interested in is not the part when we got the things we wished for (memang seronok, but I did not say "Yes! Yes!Yes!" like the girl in Confessions of a Shopaholic), but the shopping behavior that shoppers have. I am awed. Awed in mixed feelings.
Yesterday, En. Tunang and I went to a well-renowned fabric shop in KL to get the fabrics for our pengapit during the receptions. It was Christmas, so yeah, I kinda expected Jalan TAR and its surroundings to be packed with swarms of people. It's shopping season kan!
After we got what we wanted, we waited for his sister who was queuing to pay at the counter. That was when one of the fabric shop staff hollered "Happy hour, happy hour! Murah2~ semua RM50 sepasang! Kain lembut2 kak.. tak payah gosok, mari2~!"
The aunties who came in are not all from KL I suppose. There were those from Kelantan, Terengganu (noting from their accent) and I was like "Whoa.. they come here to shop for kain? I thought city folks travel to their places to find kain? Hmm I guess that is called 'shopping assimiliation', haha.
I could feel the excitement in the makcik2's eyes upon hearing "kain sepasang RM50 je". They were delving into the rolls of cloth, picking one after one.. and I was bawling my eyes out. Deep inside my heart I yelped, "Auntie, don't buy, those pieces are unpretty. Tak cantik! It's a waste!" But if I were to open my mouth, I would definitely be kicked out of the shop, haha. So I tried in hesitation to watch them reaching out for the so-called cheap-but-pretty textile, knowing that I would turn them into rags to clean my kitchen if I were to buy one. And I was thinking too, every second the textile merchant gets richer and richer. Oh dunia~ how easy it is to get rich.. just rake the money out from everyone's pockets! Weapon? Good marketing and promotion! Barang tak best pun pembeli bukan pandai sangat nak tahu.. dia tahu dapat diskaun je..
So after all is done, out we go. Suddenly I was into this kinda-stupid idea. "Ain, let's check out that tudung store. I wanna find out what's there.." En. Tunang and family went their own way, leaving Ain and I to do what we wanted to do.
Tudung. Scarf. The trend now: Tudung Indon, that is being restyled and rebranded into brands like Ariani, Ratu and Fareeda; just quoting a few names. Don't say I have not tried, I have, but let's just say that I like scarfs with no awning. Afterall, the style in wearing tudung is not limited.
And so, Encik Kedai Tudung promoted the different names of scarfs that they have, telling us why we should opt for their tudung. Thai silk covered awning, swarovski beaded, face shaped to perfection, and so on. But referring to one of his statements, I will never agree that ladies who don't wear tudung indon-like style is out of trend. It's just that someone like him has been 'intelligent' enough to stick the thinking that branded indon-scarfs is the in-thing and make so-called trendy ladies pay RM200 just to take an average scarf out of their store. Some marketing they have there..
So, what kind of lesson learnt can we get? Make your own product, promote it to the sky, entice people, and your pocket will be thick in no time. Well, some time jugak la kut..
And I'm glad that I have great resistance to spend.